We drive down our streets all the time and never think about where the street name came from. Take Golden West Avenue, for example. I have been on it many times and I thought is was just a name from a 1960s era subdivision. Not so!
I visited the Riverside County Archives last week. Jim Hofer, county archivist, was his usual helpful self. In the process of trying to find some things for my next book, I stumbled across the fact that Golden West Avenue was named by a subdivision of the same name in 1917! The subdivider was the Golden West Fruit Company. That company still exists. Add this to the list of things I need to look into further!
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